Transform Complex Data Into Strategic Business Decisions
Expert survey research and mixed-methods data analytics consulting across all industries
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Expert survey research and mixed-methods data analytics consulting across all industries
Get Started TodayPeopleStats helps organizations design and implement survey research programs that drive measurable business results. With proven experience across Fortune 500 companies, government agencies, healthcare, technology, and transportation sectors, we specialize in comprehensive survey operations, mixed-methods research combining quantitative surveys with qualitative analysis at scale, advanced statistical analysis, and transforming complex data into actionable insights that improve operational performance and strategic decision-making.
End-to-end survey operations from methodology design to field management. Expertise in both intercept surveys and online panel surveys with rigorous sampling and quality control.
Combine quantitative survey data with qualitative insights through systematic coding, thematic analysis, and customer storytelling research. Process thousands of qualitative responses while maintaining rigorous analytical standards through both manual expertise and advanced analytical tools.
Comprehensive research programs across transportation, healthcare, Fortune 500 retail, fintech, technology, government, and academic sectors with proven track record of delivering strategic insights.
Transform raw survey data into actionable business intelligence through causal modeling, key driver analysis, large-scale qualitative analysis, trend identification, and competitive benchmarking with executive-level reporting.
Design comprehensive dashboards and reporting frameworks that translate complex quantitative and qualitative data into clear, actionable insights for stakeholder decision-making, performance tracking, and strategic KPI monitoring.
Deploy surveys across diverse populations in English, Arabic, Somali, Amharic, Oromo, Spanish, and Hmong to ensure representative sampling and inclusive data collection.
Strategic assessment of survey platforms and research vendors, competitive benchmarking, and cost-benefit analysis to optimize research operations and deliver proven cost savings.
Large-scale passenger experience research, international quality standards compliance, and operational performance measurement supporting consecutive industry awards.
Led data-driven insights programs for 12+ Fortune 500 clients across retail, fintech, healthcare, and technology sectors, managing 6-person teams and optimizing marketing strategies.
Federal survey program compliance, regulatory reporting, and statistical analysis for U.S. Census Bureau, National Travel and Tourism Office, Minnesota Department of Transportation, and Minnesota Department of Corrections.
Medical device regulation compliance, employee data analysis, and integrated data systems for healthcare organizations and medical technology companies.
Research support at Harvard University Graduate School of Education, Boston University School of Public Health, and University of North Carolina at Chapel Hill.
Federal compliance and quality standards, international survey protocols, mixed-methods research combining quantitative and qualitative approaches, customer storytelling research, and cost optimization strategies.
Annual weekly intercept surveys managed across 400+ destinations
Customer feedback entries coded and analyzed annually
Concurrent research programs currently managed
Total cost savings delivered through strategic research execution and vendor evaluation
Languages supported for multilingual survey implementation
Fortune 500 clients served across multiple industry sectors
Michelle is the Founder and Principal Consultant of PeopleStats, a data-driven research specialist with Ph.D.-level expertise in large-scale survey operations, mixed-methods research, and strategic insights programs. She transforms complex survey data into actionable business insights through rigorous methodology, statistical analysis, and strategic program management across diverse industry sectors.
Her experience spans managing weekly intercept surveys totaling 1,800+ annually, processing thousands of feedback entries through both quantitative and qualitative analysis, and delivering executive-level presentations that drive operational improvements. With Ph.D. training in Quantitative Sociology and Demography from UNC Chapel Hill's #1 ranked program, Michelle combines academic rigor with practical business application.
Core expertise includes: Survey design and large-scale program implementation, mixed-methods research combining surveys with qualitative analysis at quantitative scale, customer storytelling research, multi-stakeholder research program management, statistical analysis and data visualization strategy, international compliance standards and quality assurance, and cost optimization through strategic research execution.
Professional background: Currently leading 11+ concurrent research initiatives at Minneapolis-St. Paul International Airport (MSP), supporting consecutive #1 "Best Airport in North America" rankings. Previously led data-driven insights programs for 12+ Fortune 500 clients across retail, fintech, healthcare, and technology at Top Agency. Managed federal survey compliance programs and statistical analysis for government agencies. Research experience at Harvard University Graduate School of Education and Boston University School of Public Health.
Education and credentials: Ph.D. candidate in Quantitative Sociology and Demography from UNC Chapel Hill (ranked #1 doctoral program), Master of Arts in Sociology and Demography, Bachelor of Arts in Sociology from Wellesley College, Google Certificate in Data Analytics, and Strategic Marketing certification.
Through PeopleStats, Michelle helps organizations design and implement survey research programs that deliver measurable business impact across any research area requiring rigorous survey methodology and data-driven insights.
Contact us today to discuss your survey research and data analytics needs.